Butcher’s Daughters
Butcher’s Daughters required a website that would serve as a multifaceted tool. It needed to succinctly present the four aspects of their service: a lunch cafe, fresh & frozen prepared food, their grocery products and catering. Each aspect of their service is targeted towards a different need in their target market. Our role as web designers was to present this broad spectrum of information in such a way that everyone that came to the site could easily find the information specific to their needs. We achieved this through the use of carefully chosen images presented in a dynamic rotation, large buttons that paired text with illustrative images and clear navigation.
An additional role of the website was to offer information about the daily specials. We built a customized tool that makes it very easy for the client to make these changes on their website on a daily basis. The site is built to maintain the design integrity regardless of how many or few daily specials there are. We designed a Facebook timeline to match the web site design.
The overall goal for the design of the site was to capture the unique, high quality of the products and services offered by Butcher’s Daughters. We worked closely with a photographer to capture the perfect images. We then used the colours and textures found in the shop itself to drive the design.
Garden Market
Garden Market was a new business opening in Burk’s Falls. It required a website that would reflect the style of both the gift shop and the garden centre. The site needed to look beautiful while being a very practical tool. Information about location, hours of operation and what services the new business offered needed to be prominently displayed. Additionally the site needed to be easily up-datable to reflect the frequent promotions and special events.
This WordPress CMS site has a customized template. Everything from the rotating images on the front to the text and graphics on each of the pages is editable by the client. They require no web programming knowledge to make changes in-house.
Fowler Construction
Fowler required a website that would shift the public perception that they were a large company that only catered to other large companies. The goal of their website was to make a convincing case to individual consumers and small businesses that they were an excellent resource for aggregate materials, landscape design and driveway paving.
Our role as web designers was to maintain the branding that has defined Fowler for 60 years and use it to create an inviting environment where potential customers would stay long enough to hear about the benefits of using their service. Through Google Analytics we have measured a dramatic increase to the traffic to their site where customers are staying long enough to browse five or more pages.
Algonquin Art Centre
The Algonquin Art Centre (AAC) required a website that would showcase their three distinct service offerings: an art gallery, a tourist destination with family art activities and a framing shop. The goal of their site was to increase the amount of customers utilizing their services.
Our role as web designers was to make the information as accessible as possible to their potential clients. Our design needed to provide a backdrop for the dramatic art being displayed while still being interesting enough to stand alone on the pages where there was not art to display. We worked closely with the AAC to develop content that has optimized their search engine performance.
We created a customized content management tool that allows them to regularly update art images, artists, class schedules and content. The tool allows them to update the dynamic element on the front page of their site.
Sandhil Nursery & Garden Centre
Sandhill Nursery needed a site that would reflect the three unique aspects of their business: the Garden Centre, their Landscape Design Services and their Online Store. The site needed to display lots of information that was easy and intuitive to navigate. The goal for the design of the site was to capture the approachable sophistication of the Sandhill store & landscape projects.
The site has a fully functional e-commerce aspect. The online store can be fully maintained and managed in-house.
Coldwell Banker Thompson Real Estate Brokerage
Coldwell Banker Thompson Real Estate Brokerage wanted a site that would demonstrate to their clients that they were willing and able to leverage the tools of modern technology in their business. The site incorporates social media, a blog, simulated drive-by views of houses, Google ad campaigns and the Coldwell Banker Apple application for the iphone.
The site needed to be designed and built to incorporate regular and frequent updates to the content. Ongoing maintenance happens both in-house and through What’s Inside Solutions.
The site was designed and built to achieve optimal results in search engines for specific keywords.
North Cariboo Air
North Cariboo Air is one of the largest and most respected Charter Air Line Services companies in Western Canada. What’s Inside Solutions Inc. was contracted in 2007 to design and program an internet-based Enterprise Resource Planning (ERP) system to streamline, manage and monitor their charter flight services from sales, scheduling, flight planning, to invoicing, reporting, training, compliance and benefits.
With three bases in Western Canada and nearly 70 pilots, implementing a robust, scalable, custom web application was clearly the best approach to allow the company to grow and differentiate itself from several competitors.
Each phase of the project was a success, with greatly improved information sharing, quicker response times, and improved service quality. The staff are excited to take the application to the next level with insightful recommendations to refine business processes, improve performance metrics, and strengthen the bottom line of the company.
Beverley Hawksley
Beverley Hawksley is a painter who required a site that would showcase a portfolio of her art work. The goal was to display the art in an interesting, dramatic way without taking away from the visual impact of the art itself.
The intuitive navigation for the portfolio was achieved using a sliding scrollbar of thumbnails.
The site incorporates Beverley’s Twitter feed and was designed and built to be easy and fast to update regularly.
Garry Hall Construction
Garry Hall Construction is a custom building company based on Lake of Bays in Muskoka. They design and build cottages and boathouses. The primary function of their site is to serve as an online portfolio of the type of projects they do. The site needed to be designed to showcase the photographs and descriptions of their building projects.
The site is built to achieve excellent results in search engines for specific keywords.
Bikini Boot Camp
As the leader in personal training for women in Canada, Bikini Boot Camp has grown massively since 2004, and What’s Inside Solutions has been trusted from the start to maximize their effectiveness with a mimimum of resources.
Providing an efficent database driven web portal, clients are able to securely register online, review their program schedule, and purchase training accessories.
Trainers are able to manage their programs, communicate with their clients and the owners have instant access to enrollment, scheduling and transactions.
FITT Gym & Personal Training Studio
FITT Gym, a personal training studio in Huntsville, Muskoka, wanted a web site that reflected their approach and philosophy. The goal of the design was to keep it strong and clean while capturing the fast pace and positive attitude of the studio.
The requirement was a content managed site that they could update and add to in-house. This site is built with Joomla! using a customized template. They can now change existing content, remove old content and add new content, including navigation, without having to rely on any third party.
ABC Solutions
To maximize the exposure and effectiveness of ABC Solutions’ extensive anti-money laundering resources, What’s Inside developed a robust membership portal and testing suite tailored to their clients’ needs. Many thousands of financial institution employees across Canada are trained and tested each year through this innovative online service.